Contact Us         Home
CMO Executive Summit Logo
Los Angeles CMO Executive Summit
January 27, 2011  |  SLS at Beverly Hills
Header Image
2010 Los Angeles Speakers

Lauren Flaherty Lauren Flaherty
EVP, CMO
Juniper Networks

Lauren Flaherty oversees the full breadth of the Juniper Network's global marketing activities. Prior to joining Juniper, Ms. Flaherty served as CMO of Nortel Networks from 2006-2008. While at Nortel, she created a fully integrated marketing function that represented all lines of business, and created Nortel's first Global Marketing Board, which enabled the development of marketing investments that were fully aligned to sales and the company's strategic objectives. Ms. Flaherty also led many of Nortel's strategic business initiatives, including the company's first global Enterprise campaign, leadership of the company's green marketing initiatives and its bids for sponsorship of the Vancouver 2010 and London 2012 Olympic Games. Prior to Nortel, Ms. Flaherty spent 26 years at IBM in a variety of product marketing leadership positions, including software and servers. She also led many company-wide initiatives, such as Solutions for a small planet, e-business, on demand business, and marketing targeting key segments for small-and-medium businesses (SMBs). Ms. Flaherty has been recognized three times by BtoB Magazine as one of the "World's Best Marketers" and was named to the Women's Executive Network Top 100 in 2007 and 2008.


Sylvia Reynolds Sylvia Reynolds
EVP & CMO
Wells Fargo

As Wells Fargo's Chief Marketing Officer, Sylvia Reynolds leads the development of integrated marketing strategies across Wells Fargo's multiple business lines and national geography. She is directly responsible for brand strategy and advertising, database and experiential marketing, integrated program and product development, market research, diverse segments marketing, marketing technologies, and data analytics. She is also a member of the company's Management Committee. A 26-year veteran in financial services marketing, Reynolds joined Wells Fargo in May 2001 as head of marketing for the Consumer Credit Group, a division of Wells Fargo Home & Consumer Finance Group. Previously, she was EVP of Deposit Strategy and Support at Bank of America, after serving as EVP of Strategic Programs with that company's Residential Lending Group. She also has held senior marketing and strategy positions at Ceridian Employer Services, Citicorp Mortgage and Pulte Homes Corp. Reynolds graduated magna cum laude with a bachelor's degree in management from the University of Denver, where she also earned a master's in business administration. Once a community organizer, Reynolds has actively maintained her passion for local involvement. She serves on the board of directors of the San Francisco chapter of the American Red Cross, is vice chair of the Taproot Foundation board of directors, and sits on the executive committee of the International Museum of Women. She is also on the boards of directors of the Ad Council and the Association of National Advertisers. In 2007 and 2008, Sylvia was named one of the Top 100 Women in Business by the San Francisco Business Times.


Antonio Lucio Antonio Lucio
Global CMO
VISA, Inc.

Antonio Lucio is the Global Chief Marketing Officer responsible for the Visa brand, positioning, architecture and all consumer and business to business communication globally. He owns the marketing budget and leads all efforts in consumer, financial institutions, merchant and innovation marketing as well as providing global marketing services in sponsorships, MROI, brand integrity and data base management. Antonio leads marketing organizations in 4 areas of the world and will own the communications of Visa global properties: Olympics and FIFA. He owns the multi media agency network relationships and the marketing bench stewardship. Antonio is a member of the Visa operating committee. Lucio has more than 25 years of global marketing and brand management experience, earned some of the world's most successful consumer packaged goods companies including PepsiCo, Kraft, and Procter & Gamble. Most recently he was Chief Innovation and Health and Wellness (H&W) Officer for PepsiCo, reporting to the CEO and responsible for portfolio transformation. Prior to that role he was Chief Marketing Officer for PepsiCo beverage International where he delivered consistent growth in volume and share by leading all marketing efforts for PepsiCo's diversified portfolio of beverages .Before his CMO role he was head of Marketing for PepsiCo beverages for Latin America. Lucio earned a bachelor's degree in history from Louisiana State University in 1981. He was born in Spain, raised in Puerto Rico and educated in the United States. Lucio is fluent in English, Spanish and Portuguese.


Chris Moloney Chris Moloney
CMO
Scottrade, Inc.

As Chief Marketing Officer at Scottrade, Chris Moloney leads all marketing, advertising, branding, public relations, CRM, customer intelligence and marketing research for the leading online, branch-supported investment brokerage in the U.S. Scottrade is one of America's leading customer satisfaction, loyalty and customer referral success stories, winning the "#1 Customer Loyalty Award" by BrandWeek magazine and BrandKeys from 2006-2009. Scottrade has also earned eight of the last ten J.D. Power and Associates Awards for "Highest Investor Satisfaction." Scottrade is recognized as the #1 advertiser on the web, as ranked by overall media presence by TNS Media Intelligence and Nielson NetRatings. Advertising Age recognized Scottrade as one of America's biggest brands in for the past three years. In 2006, CEO Rodger Riney and Moloney announced a long-term partnership with the National Hockey League's St. Louis Blues and their ownership group. Moloney negotiated the deal that named the 20,000 seat NHL and entertainment arena in St. Louis the "Scottrade Center." Chris is a widely published author and speaker on interactive marketing, and customer loyalty research & marketing, with over 300 media appearances to date. Prior to joining Scottrade, Chris was the Corporate Vice President of Marketing at Charter Communications and also led the loyalty marketing division of Parago - a large marketing agency based in Dallas, Texas.

Read Full Bio


Peggy Conlon Peggy Conlon
President & CEO
The Advertising Council

Peggy Conlon joined The Advertising Council in June 1999. As President, Ms. Conlon serves as Chief Executive Officer of an organization that mobilizes yearly more than $1.8 billion of advertising time and space, the creative services of over 50 major advertising agencies, and related financial support from hundreds of corporations. Since Ms. Conlon joined the Ad Council, the organization has doubled the work produced on behalf of its public service advertising campaigns as well as its operating support. During this time, the Ad Council has secured contracts with many premier government and non profit organizations such as the American Red Cross, Big Brothers Big Sisters of America, Girl Scouts of the USA, The American Cancer Society, The Department of Homeland Security, and many more. During her tenure as President of the Ad Council, Ms. Conlon has championed the organization's important mission among various government agencies and has partnered with the Clinton, Bush and now the Obama Administrations to use the power of public service advertising in order to improve some of the nation's most pressing issues. She has been invited to address the press and the Washington community on issues including Underage Drinking, Drug Abuse Prevention, Maternal Health, and a host of other critically important social issues. Ms. Conlon organized the Campaign for Freedom, created on behalf of the entire U.S. advertising industry, to address the critical issues resulting from the events of September 11th and to help Americans respond to the crisis.

Read Full Bio


Gail Ennis Gail Ennis
VP, Marketing
Omniture

Gail Ennis is Vice President, Marketing, at Omniture (NASDAQ: OMTR). Ms. Ennis is responsible for all facets of marketing, including branding, demand generation, product marketing and go-to-market strategies. She joined Omniture in 2005 and has greatly contributed to the company's evolution and growth as a leader in online business optimization through her expertise in driving integrated, closed-loop marketing initiatives. Prior to her work at Omniture, Ms. Ennis held many executive and senior level positions with such companies as BEA Systems, Oracle Corporation, and Pyramid Technology. Ms. Ennis earned a BA in Molecular Biology from Temple University.


Jonathan Baskin Jonathan Salem Baskin
Global Marketing Strategist &
Ad Age Contributor

While most marketers still rely on answers that no longer work, Jonathan Salem Baskin works with companies to ask the questions that do. Baskin's empowering perspective on the latest trends in marketing, branding, and organizational change result from his own unique combination of qualities as a business leader (he ran communications for Limited, Blockbuster, and Nissan, and advised clients, such as Apple); journalist (he's a columnist for Advertising Age and Information Week, and co-hosts the popular podcast, Socializing Media), and self-styled "chief heretic" (his blog, Dim Bulb, was voted a "must read" last year). He is a vocal advocate for inventing novel, cross-functional solutions to today's most intractable and challenging business problems, and is usually the first to question his own quarter-century of accomplishments with insight, humility, and humor. His book, Branding Only Works on Cattle (2008), was "savage and witty," according to The Economist, and earned him the label "merry iconoclast" from Publisher's Weekly.


Ann Lewis Ann Lewnes
SVP Global Marketing
Adobe Systems, Incorporated

As senior vice president of global marketing, Ann Lewnes is responsible for Adobe's corporate brand and integrated marketing efforts worldwide. She drives the company's corporate positioning, branding and identity, public relations, marketing campaigns, filed marketing and education segment marketing to ensure strong connections with customers and constituents. As champion of Adobe's brand to employees and the community, she also oversees Adobe's sales and internal communications, corporate affairs and community relations efforts including the Adobe Foundation, which funds philanthropic initiatives around the world. Prior to joining Adobe in November 2006, Lewnes served as vice president of sales and marketing at Intel Corporation. With more than 20 years of technology experience, Lewnes built global demand for the Intel brand from consumers, business professionals, and key computer channels.


Jeff King Mike Swenson
CMO
Barkley

Mike Swenson serves as CMO of Barkley, one of the top ten largest independent advertising agencies in the U.S. He oversees the strategic marketing of the agency, leading a team that guides the new business and public relations efforts for the agency and its business units. Swenson also serves as leader of the agency's public relations practice, which he founded in 1988.

Read Full Bio


Bonita Stewart Bonita Stewart
Managing Director, US Sales
Google, Inc.

Bonita C. Stewart brings more than 20 years of marketing, technology and industry expertise to Google, where she oversees strategy and sales for the finance, entertainment, automotive and travel categories. Prior to joining Google, she served as the Director, Chrysler Group Interactive Communications for DaimlerChrysler AG. In 2005 Advertising Age named the Chrysler Group Interactive Marketer of the Year.

Read Full Bio


Tony Wells Tony Wells
EVP & CMO
24 Hour Fitness, Inc.

Tony Wells, Executive Vice President and Chief Marketing Officer for 24 Hour Fitness joined the company in 2007. Areas of responsibility include; advertising, promotions, brand management, public relations and sponsorship marketing for the company which is headquartered in the San Francisco bay area.

Read Full Bio


Paul D'Alessandro Paul D'Alessandro
Partner
Diamond Management &
Technology Consultants

Paul D'Alessandro, a Partner at Diamond Management & Technology Consultants, leads the firm's Customer Impact practice. With an extensive background in high-tech and consumer product Experience Design (xD). Paul's specialization is in the creation of unique customer experiences that blend the physical place (retail, home, workplace) with virtual environments (online communities, mobility solutions, word of mouth networks).

Read Full Bio

Testimonials
"Given the unprecedented demands on CMOs to fuel the bottom line, there's never been a more important time to exchange ideas with leaders from our profession."
– Lauren Flaherty
Governing Body Co-Chair
EVP, CMO
Juniper Networks
"In these challenging times, CMOs are forced to be even more selective on where they choose to spend their most precious resources- time and marketing dollars. I'm proud to again serve as Co-Chair for this valuable conference which helps my colleagues and I discuss lessons learned and next steps."
– Lawrence Flanagan
National Governing Body Co-Chair
CMO, Worldwide Marketing & Communications
MasterCard Worldwide

"A second great year for the CMO event with outstanding CMO attendance and great speakers that each left you with at least one golden nugget to apply to your business"
– Richard Gerstein
Chicago Governing Body Co-Chair
SVP & CMO
Sears Holding Corporation

"It was a pleasure to again be involved with the Dallas CMO Executive Summit. The conference organizers delivered exactly what they promised- an outstanding network of my peers and a fabulous day of knowledge share!"
– Julie Cary
EVP & CMO
La Quinta Inns & Suites