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Dallas CMO Executive Summit
May 2011 | Rosewood Crescent Hotel
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2010 Past Dallas Speakers
Mike Hogan Mike Hogan
CMO
GameStop, Inc.

Mike Hogan is the Senior Vice President and Chief Marketing Officer for GameStop, Inc. He joined GameStop in February 2008.

Hogan brings 20+ years of corporate sales and marketing experience gained from key leadership roles in the US and worldwide. He has built and led numerous brands and marketing and sales organizations, and has directed brand management, strategic planning, product development, advertising, merchandising, as well as managing several national sales organizations.

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T. Michael Glenn T. Michael Glenn
EVP, Market Development &
Corporate Communications
FedEx Corporation

T. Michael Glenn serves as a primary champion of the FedEx brand and customer loyalty, guiding business strategy to position FedEx as one of the most respected companies in the world. As Executive Vice President of Market Development and Corporate Communications, he leads global go-to-market business strategies and related communications efforts for FedEx Corporation and its subsidiaries: $33 billion in annual revenue and over 275,000 employees and contractors worldwide. Glenn also serves as President and Chief Executive Officer of FedEx Services. In this role he leads all marketing, sales, communications and digital access initiatives for all the FedEx operating companies including FedExOffice.

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Michael Grasso Michael Grasso
CMO
TXU Energy

Michael Grasso is Chief Marketing Officer of TXU Energy, a competitive retail business which serves more than 2.1 million residential, small- and medium-business, and large commercial and industrial customers. TXU Energy is a subsidiary of Energy Future Holdings Corp.

Grasso is a proven brand builder who is driven to creating customer relationships founded on superior customer experiences.

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Harvey Rosenblum Harvey Rosenblum
EVP & Director of Research
Federal Reserve Bank of Dallas

Harvey Rosenblum is Executive Vice President and Director of Research at the Federal Reserve Bank of Dallas. In this capacity, he serves as economic policy advisor to the Bank's president and as an associate economist for the Federal Open Market Committee, which formulates the nation's monetary policy.

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Pamela Maphis Larrick Pamela Maphis Larrick
CEO
Javelin Marketing Group

Pamela Maphis Larrick is CEO of Javelin Marketing Group, headquartered in Dallas, Texas, with offices in New York and Atlanta. Javelin is a full service CRM agency with a relentless focus on driving profitable growth for our clients.

Throughout Pam's career in marketing and advertising she has worked with corporations such as Motorola, Microsoft, AT&T, HP, Hampton Inn, and Avon as she led two global digital/CRM agencies FCBl (Foote Cone & Belding) and McCann's MRM Worldwide.

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Sam Sebastian Sam Sebastian
Director
Local & B2B Markets, Google

Sam Sebastian is responsible for leading Google's B2B and Local Markets direct sales organizations. Sam's B2B Markets team is responsible for helping B2B manufacturers, distributors, service providers and publishers connect with their target audience around the globe to generate leads, drive sales and build brands. His Local Markets team helps locally-driven marketers -- such as classifieds, directories, government, education and franchise companies -- utilize Google's ad platform to realize greater efficiencies and returns from local advertising. To date, Google has enjoyed productive relationships with leading brands in the Local and B2B marketing space - Sam is responsible for growing those relationships and continuing to support growth and progress in the industry.

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Joe Crafton Joe Crafton
President
CROSSMARK

Joe Crafton is President and Partner of CROSSMARK, a leading privately-held company servicing consumer goods suppliers and retailers.

The company's principal areas of focus are Headquarters Sales, In-store Solutions, Business Intelligence, Data Collection, Retailer Solutions, Home Improvement Services, Event Marketing, and Software Development.

He joined CROSSMARK in 1988 after a variety of sales and management positions with Procter and Gamble. During his time with CROSSMARK, Joe has held positions of increasing responsibility, including Account Executive, Division Manager, Regional Vice President, Executive Vice President, Retail Operations, and President, Strategic Alliances.

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Mark Harland Mark Harland
Marketing Manager
South Central Region
Chevrolet

Mark Harland, Marketing Manager for Chevrolet for the South Central Region, is responsible for managing the Chevrolet marketing and advertising budget for the 14 state region based in Dallas. He leads a cross section of agencies that develop integrated marketing promotions with local media, and works alongside Dealer Advertising Associations and individual Dealers. Mark first came to Dallas 2 years ago as the General Motors Regional Digital Manager, where he supported GM's substantial investment in digital marketing that focused on executing in-market retail advertising/promotions.

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Anne Murray Anne Murray
Senior Director of Interactive Marketing
Southwest Airlines

Anne is an industry leading brand marketer and digital champion who is currently serving the Southwest Airlines Marketing Team in a consultative leadership position. Anne has a true passion for the relationships that are the key to your personal success and for the past 18 months was also a faculty member and keynote speaker training digital sellers at the Upstream Habitat events.

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Rhonda Crawford Rhonda Crawford
VP, Digital Media & Innovation
USAA

Rhonda has more than 20 years of corporate communications experience, which includes customer communication, employee communication, social media and public relations, as well as brand and reputation management, and integrated marketing.

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Lisa Arthur Lisa Arthur
CMO
Aprimo Inc.

Ms. Arthur serves as Aprimo's Chief Marketing Officer driving global market and brand strategy, demand generation and customer-centric initiatives. A 25-year marketing veteran, she has served as CMO for Internet leader Akamai Technologies and B2B2C application provider Mindjet. Ms. Arthur spent nearly 7 years at Oracle where as a Vice President of Marketing, she managed the market entry and growth for Oracle CRM as well as drove market and demand initiatives for all of Oracle's services including its E-Business Suite On-Demand. Most recently, as the founder for Cinterim, Ms. Arthur applied her market-centric processes and insight to provide strategic counsel for Silicon Valley start-ups and Fortune 50 technology companies.

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Testimonials
"The CMO Executive Summit is a must attend for executives that appreciate a protected environment where sharing ideas, gaining insight to new technologies and enhancing your network of peers is possible and encouraged. I am looking forward to next year!"
– Frank Antonacci, President, Central Texas Region, Verizon Wireless

"The CMO Executive Summit provides an excellent forum for marketing leaders from distinct industries to come together in a forum that allows for an open sharing of knowledge and experiences in a fun and engaging environment."
– Michael Grasso, CMO, TXU Energy

"The CMO Executive Summit is easily the most effective and enjoyable conference event I've attended. The value from one day of very carefully curated speakers, attendees and sponsors could easily take 6 months to amass in the busy world in which we operate."
– Nona Evans, Global Marketing, Whole Foods Market

"As always a great event with informative material and an excellent opportunity to discuss opportunities and challenges with my peers."
– Carl Loredo, CMO, Craftmade International, Inc.