John Hayes
CMO
American Express Company

Brad Berens
Chief Content Officer
ad:tech/iMedia
Moderator

Brands and brand images are often reflective of the cultural landscape: They evolve over time along with the market, the competition, the tastes of the consumer, and media trends. Things today are changing more rapidly than ever before and especially in the current economic environment, staying relevant is critical. On the heels of the 50th anniversary of the American Express Card, John Hayes will share the evolution of an iconic brand and the philosophies and approaches that will define its future.

Anne M. Mulcahy
Chairman and CEO
Xerox Corporation

The pace of business doesnt just seem like a treadmill set on sprint these daysboth business and life really are moving faster with each passing quarter. New media channels and new applications for old media combine to create exponentially more information, but there are still just the same 24 hours per day. For marketers, the force of this information storm makes cutting through the clutter an exciting and daunting new challenge. In the Summits opening keynote address, Anne Mulcahy shares her perspectives on:

• What technology can and cannot do
• The need to personalize information & get it to people when and where they need it
• The growing importance of investing in the brand

Jeffrey W. Hayzlett
Chief Business Development Officer
Eastman Kodak Company

Peter Sachse
President & CMO - Macy's Corporation, Chairman & CEO
Macys.com

Tom Haas
CMO
Siemens Corporation

Vance Williams LaVelle
Chief Retention Officer, SVP Marketing, Sales & Service
SIRIUS XM Satellite Radio

Burt Helm
Marketing Editor
BusinessWeek
Moderator

The magic number for CMOs is 26.8the average tenure for a CMO at 100 leading B2C brands according to consulting firm Spencer Stuart. Why is marketing regime change such a regular fire drill? As media spasms, shifts and warps in the face of TV fragmentation, newspaper decline and the rise of digital media, how can a brand keep pace if theres a new sheriff riding into town every two years? Is Marketing accountable for listening to the customers it used only to talk at? Where do marketing, sales, communications and product all overlap, and who should drive silo-busting internally? In this exciting panel discussion, well dig into the growing influence of and challenges facing todays CMO.

Peter Horst
SVP, Brand Marketing
Capital One Financial

How do you create a Fortune 200 credit card brand in less than 20 years? How do you then extend that brand into a top–ranked and highly diversified financial institution, and then how do you extend once again into the brick and mortar world of branch banking? Join Capital One Senior Vice President of Brand Marketing Peter Horst as he walks us through and in–depth case study of the companys journey from credit cards to #11 U.S. bank—following its acquisitions of Hibernia Bank in Louisiana and North Fork Bank in New York. Learn about the challenges of stretching a brand into a new category, knitting together distinct cultures and strategies, and launching Capital One Bank in New York.

Mike Bauer
VP & GM - Spreads, Dressings and Beverages (Retired)
Unilever

Kelley Gipson
EVP, Chief of Staff, Director Brand Marketing & Communications
CIT Group

Jeffrey Glueck
CMO
Travelocity

Bob Scaglione
SVP & Group Manager, Product & Marketing Group
Sharp Electronics

From skyhigh gas prices to the latest mortgage crisis, from the wars in Iraq and Afghanistan to the staggering cost of healthcare, the economic downturn is hitting American families hard and making it hard to market to them. Midlevel chains like Chilis are seeing empty restaurants, while a freshly remodeled McDonalds business is booming. What should brands do in the face of this latest recession? Who suffers and who wins? One kneejerk response is to slash marketing budgets, but that can be precisely the wrong action in a time when consumers weigh every brand name product against a generic or cheaper alternative. Join a working group session where we dig into these pressing issues.

Lawrence Flanagan
CMO, Worldwide Marketing & Communications
MasterCard Worldwide

When your campaign slogan claims that your product is "Priceless," then your partners, community and customers demand that you prove that value proposition every day with a rigorous marketing efficiency and effectiveness discipline. From its birth 40 years ago in a cluster of banks in upstate New York, MasterCard has grown to a four billion dollar global leader in advancing commerce. In the last decade, as MasterCard made the transition from bank-owned association to highly-successful commercial enterprise with the 2006 IPO and listing on the NYSE, the role of the CMO has evolved dramatically. Lawrence Flanagan will describe his changing CMO role, as well as marketings participation in worldwide A&M strategy and internal leadership about the importance of Corporate Reputation.

Penry Price
VP, Advertising Sales, North America
Google

Penry Price, Google's VP of Advertising and Sales, North America, will walk us through several key national and consumer trends in the world of advertising including online, traditional media and emerging media. Penry will provide insights on where Google is placing its bets for the future of innovation and a few suggestions on how to foster your own marketing innovation.

Don Schultz
Professor Emeritus-in-Service of Integrated Marketing Communications, Medill School of Journalism
Northwestern University

We wring our hands about the ever-changing marketing mix, but after the angst how, practically, do we allocate marketing resources? Many organizations have spent so much time trying to figure out ROI that they have ignored developing methodologies to (a) determine how much to spend, and (b) how to allocate those fundsparticularly between traditional and new media forms. Its all seat of the pants if that sophisticated. Professor Schultz will talk about the other end of the funnelwhat you put in and how to allocate it. Hell debut new research dealing with media consumption by actual users, which media forms are used together, media synergy and media influence. Youll leave the CMO Executive Summit feeling inspired and empowered.