Mr. Hayzlett reveals how Kodak is successfully transforming itself into an innovative leader in digital imaging. He will share his perspectives on what it takes to succeed in the digital age, with a particular focus on how companies can utilize marketing – particularly social media – to build closer relationships with customers, build their brand and create innovative products, and deliver tangible return from their marketing investment.

Attendees will hear how Kodak is utilizing social media and other tools to transform itself; how to multiply the impact of marketing programs by utilizing other people's money, and how to structure and focus marketing organizations to generate maximum impact.

We're living in an age of such profound change that marketing and advertising will never be the same... the problem is that we can't stop selling our brands and just wait for the changes to ebb because they never will. In today's exciting first keynote address, best-selling author, television personality and advertising legend Donny Deutsch will chart the big tectonic shifts in the marketing landscape – and what CMOs can do to take advantage of them – and will also describe the three aspects of marketing that will never change.

Kmart is anything but complacent. While the recession was no friend of retailing and scrambling to make weekly sales forecasts was the day to day priority, CMO Mark Snyder also used the downturn to rebuild momentum for a renewed conversation with customers in the mass segment. From integrating new brand campaigns throughout the digital marketplace, to increasing store traffic through programs like layaway, introducing an old fashioned Christmas Club, an innovative new loyalty program, and creating an on-line experience for apparel and home categories, Kmart is poised to capitalize on the recession driven change in consumer behavior, as the economy recovers.

Southwest Airlines has a special relationship with it customers, even in the highly competitive travel business. Kevin will share his insights on the unique opportunities and challenges that the world's most successful airline has when thinking about leveraging social media. In this session Kevin will discuss:

• The impact of social media on marketing in general and the travel industry in particular
• The special challenges of operating in an extremely high volume, transaction intensive, channel structure like www.southwest.com
• Determining who and where in the organization will handle in-bound customer communications, and where marketing's place at that table should be
• The leadership challenges and rewards of creating innovation in a marketing leading company

John Sviokla, formerly a professor of the Harvard Business School, has devoted his career to examining technology and its effects on organizations and markets. John will consider general lessons as to where the company can use social media to:

• Acquire and build depth of relationship with customers
• Turbo-charge distribution channels
• Increase the efficacy of their advertising

As media fragments across the board and digital channels rise in importance, companies must reach their target customers in new and creative ways.

These marketers will demonstrate how cross media practices have helped their companies to break through the clutter with differentiated messages and personalized video. These approaches can help to engage customers in new ways, resulting in increased profits at decreased costs.

Legendary as a process-focused marketing organization, General Electric knows that the occasional pain of an efficient, scalable system leads to the best possible result: happy, engaged customers. As it sunsets CECOR and Six Sigma, GE now turns to a new "Gold Standard" vision at the heart of its strategy to make B2B marketing a new source of sustainable competitive advantage–and today its Director of Global Marketing pulls back the curtain to share some of these winning processes with the CMO Executive Summit.

Gold Standard groups eight critical skills critical to success for both individuals and the organization: Go-To-Market Process and Commercial Essentials, and each of the eight skills has a handful of capabilities that enable marketers to know exactly what's required to make superior customer service a reality.

GE's new Gold Standard vision laser-beams in on its customers: measuring and assigning accountability, attracting, developing, and retaining best in class talent, and methodically aligning – and constantly realigning – work against evolving business strategies.

Join us for an exciting session that will demonstrate how the inner workings of a world-class marketing organization can sustain and improve outbound marketing communications.

Jim Lecinski's experience shows that in order to be a success digital marketer, an organization needs to have a well-articulated set of operating principles. Lecinski has found that while many marketing organizations have general operating principles, many do not have clearly articulated principles for digital marketing, making success challenging.

In this session Jim will propose several specific operating principles for digital marketing that your organization can adopt and then act on every day.

Half a century ago, media theorist Marshall McLuhan envisioned a future wherein we'd live in a single, global village, unified primarily by the shared content and experiences of watching TV. What's happened instead is the exact opposite: while technology gives us access to anything, anytime, anywhere on the planet, we choose to live in ever-smaller and more exclusive mindsets and groups. The Internet has proven to be the doorway to a million villages, not just one.

Author Jonathan Salem Baskin will explore how our culture and economy will never return to the structures of the 20th Century: we are returning to older ways of interaction, enabling behaviors that have been constant for hundreds of years. Take away the keyboards and add some soot, and consumers behave just like peasants in the early days of the Renaissance.

Wireless. Search. Communities. The next latest rule-breaking technology. Using these new media isn't so much about understanding how they're different, but in recognizing what stays the same.