The digital revolution transforming Marketing and eCommerce offers significant new growth opportunities. However, most companies don't fully capture them because digital has pushed their traditional marketing processes, technologies, and organizational structures to a breaking point. Based on insights gathered from the work Adobe's Omniture Business has conducted with over 5,000 companies, Mr. Traube will review common challenges companies are facing today and outline the seven habits that successful companies establish to overcome them and successfully generate new revenue growth.

Building, maintaining and managing brands has never been as crucial as it is now. The past few years have been dominated by seismic cultural shifts brought about digital technologies that have changed the media environment as we know it. In the new "conversation economy" consumers demand more from brands, products and services than ever. Companies that want to manage their brands though its lifecycle must capitalize on every opportunity to engage with audiences and deliver the value, relevance and experiences they want. Tampa, Florida based OSI manages a diverse portfolio of leading,casual dining restaurant chains, including Bonefish Grill, Carrabba's and Outback Steakhouse. The company knows like no other how to invigorate and refresh brands of all ages to keep them young and in demand. Over the years, the company has managed to keep all of its brands relevant by building on its heritage with exciting new programs that engage consumers -updating experiences, leveraging the newest digital tools and social networking to enhance existing brand equities and drive business performance.

Many companies need to drive organic growth. Companies have created and invested in elaborate incubation processes that help generate great ideas and vet compelling concepts. So, why don't we experience more growth? Why is the new product/service success rate so low? In the Business to Business world, the challenge seems even greater as results can be more difficult to measure.

In this Roundtable, we will discuss an overlooked part of the incubation process-experiment design and measurement. How much time is spent discussing critical assumptions that need to be tested? What must be borrowed from the core business? What must be forgotten? We'll explore participating companies' best practices and case studies in this area so we can all achieve better results.

We are in one of the most exciting times in the web industry since Netscape launched the browser. Today's web has become a place where people can connect to others and share experiences. Social networking sites like Facebook, Twitter and platforms such as Meebo are rapidly becoming primary ways for people to find and share information online. And the web, by providing this source of social interaction, is rapidly becoming one of the most effective means for brands to connect with people.

So how do marketers best take advantage of social networks to drive engagement with their brands? The answer increasingly lies in Social Graph Optimization (SGO)--the practice of maximizing a brand's presence in a consumer's many social networks. SGO is rapidly becoming just as important as Search Engine Optimization in the marketing mix.

This interactive panel discussion, featuring Seth Sternberg, the CEO and Co-Founder of Meebo, and other market industry leaders, will provide insight into implementing SGO to strengthen brand engagement and generate revenue, and real examples of marketers who are effectively connecting with people through the many social networks they are using.

Value seeking consumers abound - more than 88% of consumers have changed the way they shop since the recession with more than 83% of those consumers actively looking for cash back incentives. Promotions are a huge hit - and a necessary strategy for today's marketer - but can you leverage the promotional interaction to gain a more strategic relationship, traction and eventual loyalty with a value seeking consumer?

Parago will highlight the new technology, promotional paradigms and communication methods that are helping major marketers unlock opportunities for millions in sales, trackable ROI and key customer touchpoints. In this session, we will look at actual customer data, new consumer demands and available technology to provide real and relevant strategies for optimizing customer interactions, exponentially improving your customer data efforts, leveraging your existing programs, and ultimately improving customer profitability.

The mobile landscape is rapidly changing with new innovations and industry dynamics. In this session, Mike Steib, Director of Emerging Platforms at Google, will share his views on the five mobile trends that will matter most, discuss how advertisers and publishers can prepare for the future, and delve into mobile marketing strategies to successfully reach mobile consumers today. Join us as we explore opportunities that will scale as the mobile ecosystem continues to grow, evolve and mature.