The Dallas CMO Executive Summit has been carefully crafted by our Governing Body of CMOs to deliver the most timely and relevant information in a true peer-to-peer environment. Based on criteria developed by the Governing Body, speakers are invited following a highly selective nomination and qualification process. The Governing Body's goal is to ensure that the conference delivers valuable and useful information to all CMOs and marketing executives who qualify to attend.
- Consumer insight = looking at the category from a fresh perspective
- Grow share by honoring the heavy purchaser
- Product + Experience > Product alone
- Big marketing without a big budget
- Results: What worked and what did not work
Evolving World
- Developing a global brand
- Leveraging digital interactive media
- Meaningful metrics that drive ROI
- Delivering an outstanding customer experience
For most of us, 2009 was spent trying to optimize—resources, costs, investments—just to survive a volatile economy. As the American economy moves—slowly and uncertainly—out of recession, optimization is no longer an option, it is an imperative. But now is also the time to re-boot our thinking and focus on growth. The recession has permanently redefined relationships: between consumers and companies, between consumers and brands, and consumers and consumers. Pam will talk about how these new relationships and others are the basis for exciting new pathways to growth.
At a time when service brands are forced to fight for every scrap of market share, not sliding down the slope of deeply discounted prices and free offers has become increasingly complex and challenging. How a premium brand wins new and keeps current customers in a sea of new entrants without sacrificing margins is a top priority. To that end, understanding consumer values and orientation while differentiating on something other than price is the key to successfully building a brand in this new economic paradigm.
In order to succeed in digital marketing, a space that can sometimes seem overwhelming and cluttered, an organization needs to hone in on a set of operating principles to drive their success. And while many marketing organizations have general operating principles, many do not have clearly articulated principles for digital marketing, making success challenging. In this session Sam will propose the 5P's of digital marketing that your organization can adopt and then act on every day.
The US economy is gaining traction. We've seen multiple consecutive quarters of positive GDP growth, expansion in manufacturing, services and industrial production, and just recently, the beginnings of employment growth that had been led by temp employment growth for some months prior. Consumption is also increasing, though discretionary spending is weak. On the negative side, the housing market remains a vulnerability despite having bottomed, and consumer confidence remains quite low keeping in mind that the job market is still extremely tough. The economy is currently experiencing deflationary forces that warrant inflationary monetary policy.
- How does shopper marketing integrate into the marketing mix?
- Are investments shifting from consumer marketing budgets to in-store marketing?
- How do leading retailers view shopper marketing?
- What perils do brands face as they spend more money with retailers in-store?
- How do brands reach the consumer in a clean-store environment?
- What challenges does a retailer face in becoming a trusted medium for brands?
- Combining aspects of the Chevy Youth League Baseball program and Texas Ranger's sponsorship to offer a unique, integrated grassroots engagement opportunity...
- Developing relationships with the Krum Little League and their families to further build relationships with the James Wood Chevrolet Dealership.
- Strengthening dialogue with influential DFW mommy bloggers while building online mention of Chevy via Twitter and blog posts using the hash tag #ChevyMoms.
In this session, Lisa Arthur, Chief Marketing Officer at Aprimo, will engage audience members in an interactive discussion about the state of marketing today and the Ten Imperatives that every marketer can embrace to help lead this change across their organizations.
Hosted by Jackie Huba, Co-Author, Citizen Marketers
Adoption of social media and social networking tools is widespread among our audiences and customer segments. As marketers, we must understand social media and how to integrate it as part of the corporate marketing portfolio. Some companies have leveraged the power of social media with fantastic results. Others have experienced disasters, while some companies have yet to join the fray. Southwest Airline’s Anne Murray and USAA’s Rhonda Crawford, two of the most successful social media marketers in Texas, will share their perspectives on harnessing the emergence of these powerful social technologies and tools. In this session, we will discuss:
- How social media is managed in the enterprise
- How to measure social media against marketing and business objectives
- How to avoid risk, pitfalls and disasters
- Lessons learned & future vision
– Frank Antonacci, President, Central Texas Region, Verizon Wireless
– Michael Grasso, CMO, TXU Energy
– Nona Evans, Global Marketing, Whole Foods Market
– Carl Loredo, CMO, Craftmade International, Inc.
