As the world's leading and most diverse financial marketplace, CME Group has adapted its use of customer marketing for over 150 years. From the creation of the world's first futures exchange, to the conceptualization and development of the first electronic trading platform for futures, CME Group continues to utilize technology and education to support its spirit of innovation. CME Group's marketing strategy in its simplest form is about educating customers. During this session, Chris Mead, the Managing Director, Marketing at CME Group will share his experience in educating a broad audience including traders, regulators, elected officials, international partners, employees, and the general public through the use of informative and engaging content and technologies.

Explore the concept:

• Using a broad range of platforms for educating customers ranging from basic online tutorials and demos to more advanced courses, strategy papers and market analysis.
• Driving employee adoption of company strategies through the use of education.
• Effectively communicating to, and educating audiences about, the complexity of products.
• Leveraging universities, third party thought leaders and distribution partners in your education efforts.
• Using the Web, online communities and social networking to provide relevant and engaging experiences.

With value pricing in every consumers mind, almost every company is running promotions - from rebates to rewards, payments and credit deals, data rich incentives are being executed by the millions. And ironically other departments in the same companies are feverishly running sweepstakes, buying target lists, and beseeching customers at the point of sale to provide their personal contact data. But very few companies are leveraging these multiple data sources to drive their business. Are you sitting on a data goldmine that is untapped and non-integrated?

Parago will expose the ignored data and touchpoints of many major marketers, unlocking opportunities for untold millions in sales while reducing redundant expenditures. In this session, we will look at actual customer data, new consumer demands and available technology to provide real and relevant strategies for optimizing customer interactions, exponentially improving your customer data efforts, leveraging your existing programs, and ultimately improving customer profitability.

As many brands dedicate their efforts to social media, some strive to steer the ship and stay ahead of the ever-changing landscape.

It's fascinating to discover innovative ways in which a company can create first-class work that inspires customer engagement. In this interactive session, two Senior Marketing Executives will share how they continue to transform their brands, and redefine their marketing priorities to generate maximum impact using social media. This session will explore the creativity and laser-like focus needed to create powerful social media campaigns that grow awareness, develop leads and sales and ultimately a paramount position in the marketplace.

Competitive advantage awaits those who are able to achieve fast and effective integration for their brands. Yet, with the mainstreaming of digital technologies and a rapidly changing media landscape, senior marketers are increasingly challenged in their pursuit of powerful integrated marketing programs. Tonise Paul will provide insights into the barriers to integration from the perspective of front line marketers and offer principles and ideas on where to begin for enabling modern integration that propels brands.

Recessionary pressure has created a "new normal" for shoppers across industries. Value is essential. Online channels offer so much: master assortment, comparative pricing, even free shipping. So what should traditional retailers do? How can we attract the shoppers we want—and capture their perishable moments? It's more than being rational. How about passion, emotion, the experience? Let's help customers declare our place their "favorite" place—and move beyond chasing transactions.