Robbie Traube is Vice President, Industry Strategy, at Adobe Systems Incorporated, where he leads the Industry Strategy Group within Adobe's Omniture Business. He has extensive experience in online business, beginning with early transaction-based sites in the mid 1990s to multi-channel businesses with premium brands based both in the US, APAC and Europe. Since 1999, he has held executive roles at ClickSoftware, Mercado, Omniture, and now Adobe with a focus on B2B consultative sales and industry solution playbooks with global system integrators. Mr. Traube holds a B.Eng in Industrial Engineering from Nottingham University, UK and an MBA from the City of London Business School, UK.