Tonise Paul, CEO of Energy BBDO and a Director of BBDO Worldwide, has built Energy BBDO around the single idea that to grow brands you must energize people: employees, clients, and consumers. This focus has led to a brand-building approach that is insight driven, highly collaborative, creatively charged, and fully integrated. Tonise joined BBDO in 1983 and held every account leadership position before taking the helm in 1996. She has led the expansion of the agency to include diverse categories, geographies, and capabilities. A champion of consumer insight and creative excellence, Tonise is actively involved in ensuring Energy BBDO delivers holistic creative thinking that energizes people and the clients' brands.