As chief marketing officer for Kmart, Mark is responsible for all aspects of marketing for the Kmart retail stores including strategy, planning, program development and creative. Since joining Kmart in 2008, Mark has led the development and launch of the Kmart “Smart” value proposition and several successful campaigns around holiday, layaway, and the Protégé footwear launch.

Mark joined Kmart from the Holiday Inn Family of Brands, where he served as senior vice president, worldwide brand management. There he was responsible for overall strategic direction of this legacy brand, to include the development of global brand communication strategies and brand identity, tactical marketing promotions, revenue management and new product development for the brand.

Mark’s marketing experience spans more than 25 years in the lodging and gaming industries, where he held roles of increasing responsibility throughout his career. This includes senior vice president of Embassy Suites brand management for the Hilton Hotels and vice president of brand management for Harrah’s Entertainment, where he led the strategic development of a new identity and positioning for the Harrah’s brand. He also lead development of the brand’s first national retail promotion.

Mr. Snyder attended the University of Cincinnati. He has been published in several periodicals and is a frequent guest speaker at industry conferences.