Don E. Schultz is presently Professor Emeritus-in-Service of Integrated Marketing Communications at the Medill School of Journalism, Northwestern University. He is also President of the consulting firm, Agora, Inc. both in Evanston, Illinois. Additionally, he is a Visiting Professor at Cranfield School of Management, Bedfordshire, UK, Adjunct Professor at Queensland University of Technology, Brisbane, Australia, and Visiting Professor, Tsinghua University, Beijing, China.

Schultz has consulted, lectured and held seminars on integrated marketing communication, marketing, advertising, sales promotion, brands and branding, and communication management in Europe, South America, Asia, the Middle East, Australia, and North America. His articles have appeared in numerous professional trade publications and academic journals including Advertising Age, Journal of Advertising Research, Journal of Advertising, and Marketing News. Professor Schultz was the founding editor of the Journal of Direct Marketing. He has served as the Associate Editor of the Journal of Marketing Communications, and on the editorial review board for a number of trade and scholarly publications.

He is author/co-author of thirteen books, including Strategic Advertising Campaigns (now in fifth edition), Essentials of Advertising Strategy (now in third edition), and Measuring Brand Communication ROI. Schultz’ recent books include Communicating Globally, 2000, and Raising the Corporate Umbrella, 2001. He and his wife Heidi have completed an update on the seminal text on IMC, IMC: Next Generation, which was published in fall, 2003. They also have co-authored Brand Babble: Sense and Nonsense about Brands and Branding which was also published in fall, 2003.