As Wells Fargo's Chief Marketing Officer, Sylvia Reynolds leads the development of integrated marketing strategies across Wells Fargo's multiple business lines and national geography. She is directly responsible for brand strategy and advertising, database and experiential marketing, integrated program and product development, market research, diverse segments marketing, marketing technologies, and data analytics. She is also a member of the company's Management Committee. A 26-year veteran in financial services marketing, Reynolds joined Wells Fargo in May 2001 as head of marketing for the Consumer Credit Group, a division of Wells Fargo Home & Consumer Finance Group. Previously, she was EVP of Deposit Strategy and Support at Bank of America, after serving as EVP of Strategic Programs with that company's Residential Lending Group. She also has held senior marketing and strategy positions at Ceridian Employer Services, Citicorp Mortgage and Pulte Homes Corp. Reynolds graduated magna cum laude with a bachelor's degree in management from the University of Denver, where she also earned a master's in business administration. Once a community organizer, Reynolds has actively maintained her passion for local involvement. She serves on the board of directors of the San Francisco chapter of the American Red Cross, is vice chair of the Taproot Foundation board of directors, and sits on the executive committee of the International Museum of Women. She is also on the boards of directors of the Ad Council and the Association of National Advertisers. In 2007 and 2008, Sylvia was named one of the Top 100 Women in Business by the San Francisco Business Times.