As director of mobile platforms at Draftfcb Chicago, Patrick Moorhead not only leads the mobile initiatives for Draftfcb's Chicago agency but provides leadership for mobile efforts across Draftfcb's entire North American network.

Prior to joining Draftfcb in December 2009, Patrick led R&D efforts and implementations on behalf of Razorfish's Emerging Media Practice group in the Central U.S. Patrick helped clients and staff understand and assess a number of emerging media technologies - whether iPTV, video-on-demand, mobile media and messaging, online gaming, digital signage or RFID (radio frequency identification) - and their practical applications as marketing vehicles.

Patrick joined Razorfish in 2005 after spending five years as assistant professor of design at Drexel University's College of Media Arts and Design. His areas of focus at Drexel spanned a wide range of topics, including commercial publication design, brand marketing, fashion merchandising, and interior design. Prior to that, he was a Partner in an advertising agency called Monsoon Microstudios, a web development consultant, and President and Creative Director of Burroughs/Moorhead Design Inc., a design and strategic consulting company he co-founded.

A sought-after expert and evangelist for cutting-edge media technology, Patrick has worked with some of the world's most recognizable brands, including AT&T, Best Buy, Dell Computers, Kraft Foods and Nike. He has presented at numerous industry conferences and events, including ad:tech, OMMA Expo, SXSW (South by Southwest) Interactive, Digital Signage Expo, Digital Hollywood, and McGraw Hill Media Summit.

Patrick sits on the advisory board for the Digital Signage Association and is active in various industry associations, including the Mobile Marketing Association (MMA), MCA-I (Media Communications Association International), PhIMA (Philadelphia Interactive Marketing Association), The Chicago Mobile Association / Chicago Interactive Marketing Association (CiMA), the Chicago Association of Direct Marketers (CADM) and is a member of PANMA (Philadelphia Area New Media Association) since its inception in 1995.

Patrick holds a B.A. in fine arts and philosophy from Kenyon College and has studied at the graduate level in education, painting, architecture and interior design.