Dan Marks is the Chief Marketing Officer for First Tennessee Bank, one of the two primary business units of First Horizon National Corporation. First Tennessee is the leading bank in Tennessee and has operations in surrounding states. It has been nationally recognized by independent research organizations such as JD Power and Greenwich Associates for leading customer satisfaction.

Dan is responsible for the overall cross-channel marketing strategy for First Tennessee including a $23 million annual advertising budget that generates a measurable ROI. The functions included in the group include Market Research & Customer Behavior, Database Marketing, Retail Marketing Communications, Business & RM Marketing Communications, and Creative Brand Management.

One of Dan’s driving passions is continuous improvement of marketing programs based on rigorous ROI measurement and guided by test and learn processes. He has been interviewed by companies like Forrester Research and BAI Banking Strategies as well as spoken at industry conferences on these topics.

He has been with First Tennessee for over five years through a progression of positions and has held various management and senior consultant capacities with two different regional consulting organizations.

Dan has a MBA from Vanderbilt University and a BS in Accounting from Belhaven College. He also actively serves in the Memphis community, as an officer at Second Presbyterian Church and on the boards of the Memphis Music Foundation and the Dixon Gallery and Gardens.