Antonio Lucio is the Global Chief Marketing Officer responsible for the Visa brand, positioning, architecture and all consumer and business to business communication globally. He owns the marketing budget and leads all efforts in consumer, financial institutions, merchant and innovation marketing as well as providing global marketing services in sponsorships, MROI, brand integrity and data base management. Antonio leads marketing organizations in 4 areas of the world and will own the communications of Visa global properties: Olympics and FIFA. He owns the multi media agency network relationships and the marketing bench stewardship. Antonio is a member of the Visa operating committee. Lucio has more than 25 years of global marketing and brand management experience, earned some of the world's most successful consumer packaged goods companies including PepsiCo, Kraft, and Procter & Gamble. Most recently he was Chief Innovation and Health and Wellness (H&W) Officer for PepsiCo, reporting to the CEO and responsible for portfolio transformation. Prior to that role he was Chief Marketing Officer for PepsiCo beverage International where he delivered consistent growth in volume and share by leading all marketing efforts for PepsiCo's diversified portfolio of beverages .Before his CMO role he was head of Marketing for PepsiCo beverages for Latin America. Lucio earned a bachelor's degree in history from Louisiana State University in 1981. He was born in Spain, raised in Puerto Rico and educated in the United States. Lucio is fluent in English, Spanish and Portuguese.