Ruben Igielko-Herrlich, Founding Partner of Propaganda Global Entertainment Marketing, Inc. - has become the vanguard of the entertainment marketing industry for the past eighteen years for a diverse range of prestigious clients including Nokia, BMW, Lacoste, Panasonic, Bulgari, Casio, MV Agusta, Lamborghini and Bang & Olufsen.

Propaganda is the only entertainment marketing agency with an extensive global network. Headquartered in Geneva and Los Angeles, Propaganda has offices in Hong Kong, Beijing, Tokyo, Moscow, Sydney and throughout Europe (London, Madrid, Rome, Copenhagen).

Propaganda has successfully and seamlessly integrated products for feature film, television, music and video games. Globally, the company has used tailor-made strategies to create symbiotic associations between the client and the program. Propaganda is acknowledged as being one of the pioneers of branded entertainment, recognizing and developing innovative communication tools for global corporations by associating them with various forms of media.

Igielko-Herrlich has elevated exposure for his clients in a variety of prominent films. He is credited for such dominating placements as the memorable Nokia integrations in both The Matrix and Transformers and the impressive Audi integrations for I, Robot and Iron Man.

Igielko-Herrlich has earned a Masters degree in Business Administration from Emory University and a Bachelor of Science degree in Business Administration from HEC University of Lausanne. He has a background in International Luxury Marketing with Tiffany & Co., Bulgari and Chopard.