Burt Helm is the marketing department editor for BusinessWeek, responsible for coverage of the marketing industry and Starbucks. He joined BusinessWeek in September 2004, as a staff writer for BusinessWeek.com, covering technology, science, and digital media for the Web site. Previously, Mr. Helm held positions at Inc. Magazine and Maxim.

Mr. Helm is a graduate of Yale University, holding degrees in both English and physics.