Mark Harland, Marketing Manager for Chevrolet for the South Central Region, is responsible for managing the Chevrolet marketing and advertising budget for the 14 state region based in Dallas. He leads a cross section of agencies that develop integrated marketing promotions with local media, and works alongside Dealer Advertising Associations and individual Dealers. Mark first came to Dallas 2 years ago as the General Motors Regional Digital Manager, where he supported GM's substantial investment in digital marketing that focused on executing in-market retail advertising/promotions.

Mark joined General Motors in 1997 and assumed various roles in Germany and Switzerland within the European Marketing and the GM international organization. In late 2001, he returned to New York City as the Assistant Regional Marketing Manager for the Pontiac Division in the Northeast Region. In 2005, he became the Zone Manager for Chevrolet in New England based in Boston and in 2006, he moved to GM headquarters in Detroit, MI as Senior Staff Assistant to the Vice President of Field Sales, Service and Parts where he lead a number of 'green' initiatives and coordinated communications with GM's five regional offices.

Mark is a native of Montreal, Canada where his father was a GM dealer for over 40 years. He received his BA from St Lawrence University in Canton, NY. In addition, Mark holds an MBA from the New York Institute of Technology. His interests include competitive hockey, cycling, golf and international travel. Mark lives in Southlake with his wife and two young children.