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Kim Feil CMO Walgreen Co |
Kim L. Feil is a vice president and chief marketing officer for Walgreens, headquartered in Deerfield, Ill.
Feil, who joined Walgreens in September 2008, is leading a new marketing organization to respond to the evolving needs of Walgreens customers and pharmacy patients.
Feil has 25 years of experience in marketing, sales and strategic planning. Previously, she was senior vice president and chief marketing officer for Sara Lee North America, a $4.5 billion division of Sara Lee Corp. While there, she led a food and beverage marketing transformation that revitalized the company’s brand portfolio and built a new marketing organization. She instigated comprehensive new marketing strategies for the meat, deli, bakery and sweet goods businesses under the Sara Lee, Jimmy Dean, Ball Park, Hillshire Farm and Senseo brands.
In 2006, Consumer Goods Technology Magazine honored her as one of its 25 Marketing Visionaries, and in 2005 Ad Age named her a “Woman to Watch.”
Feil joined Sara Lee in 2005 from Kimberly-Clark Corporation where she served as vice president and senior marketing officer. In that role, Feil built a marketing center of excellence that implemented and aligned all marketers under Kimberly-Clark’s Brand Equity Management process.
For seven years starting in 1998, Feil was employed at Information Resources, Inc. (IRI) where she served in positions that included president of marketing and president of worldwide innovation. There, she led the design and development of the company’s online service, CPGNetwork.com, and consulted on business performance measurement capabilities for manufacturers and retailers in the CPG industry. She also was CEO of Mosaic InfoForce, an in-store audit insights joint venture of IRI and Mosaic.
Previously, Feil held a number of senior management positions at Cadbury Schweppes plc, including senior vice president of strategic planning and senior vice president of marketing for Dr Pepper/Seven Up Inc. (DPSU), the company’s largest division, with brands including 7UP, Canada Dry, Schweppes, Sunkist, A&W and Squirt.
Feil’s earlier career included positions at Pepsico, Inc. in the Kentucky Fried Chicken and Frito-Lay, Inc. subsidiaries.
Feil is the national secretary and a member of the board of directors of the Network of Executive Women. She also is a student mentor as an associates board member of Southern Methodist University Cox Graduate School of Business. She holds masters of business administration and bachelor of fine arts degrees in journalism and a bachelor of arts degree in English, all from Southern Methodist University.
Walgreens (www.walgreens.com) is the nation's largest drugstore chain with fiscal 2008 sales of $59 billion. The company operates 6,630 drugstores in 49 states, the District of Columbia and Puerto Rico. Walgreens provides the most convenient access to consumer goods and cost-effective health care services in America through its retail drugstores, Walgreens Health Services division and Walgreens Health and Wellness division. Walgreens Health Services assists pharmacy patients and prescription drug and medical plans through Walgreens Health Initiatives Inc. (a pharmacy benefit manager), Walgreens Mail Service Inc., Walgreens Home Care Inc., Walgreens Specialty Pharmacy LLC and SeniorMed LLC (a pharmacy provider to long-term care facilities). Walgreens Health and Wellness division includes Take Care Health Systems, which is comprised of: Take Care Consumer Solutions, managers of 293 convenient care clinics at Walgreens drugstores, and Take Care Employer Solutions, managers of worksite-based health and wellness services at 368 employer campuses.