Rhonda has more than 20 years of corporate communications experience, which includes customer communication, employee communication, social media and public relations, as well as brand and reputation management, and integrated marketing.

Rhonda joined USAA in 1985 and during her tenure has led Employee Communications, Member Communications and Public Communications. Today she is vice president of Digital Media & Innovation. Last year her team was responsible for delivering both online and offline member communications that generated an estimated $172 million in revenue through product, service and advice content, and drove another $145 million in new assets through customer-facing webinars. During her career, she pioneered the production and launch of USAA podcasts, streaming video on usaa.com, both online and mobile versions of the company's annual report, and USAA's first-ever prime-time TV commercials in 2008 (during America United in Support of our Troops). She continues to build USAA's industry-leading social media strategy and growing presence on the Web, as evidenced by the company's #1 ranking among financial services firms on Facebook.

Rhonda holds a bachelor's degree in Communication from Trinity University and a master's in Communications Management from Syracuse University's Whitman School of Business and Newhouse School of Communication. She is a member of Phi Kappa Phi, the Golden Key International Honour Society and is also an Accredited Business Communicator (ABC) with the International Association of Business Communicators.