Greg Banks is President of Javelin, headquartered in Dallas, Texas, with offices across the country. Javelin helps major corporations measure and manage the entire spectrum of their marketing investments. Javelin also provides a full suite of CRM agency services.

Early in his career, while working for Proctor & Gamble, Ralston Purina, Bank of America and Sprint, Greg came to see marketing as the natural leader of growth and profit. “Marketing can, and should, be managed like a corporate investment,” he often points out. Today, Greg leads 250 Javelin employees, across six cities, servicing clients like AT&T, Allstate, Mitsubishi, Hewlett-Packard, Spear Pharmaceuticals, and more.