Michael Arndt has written extensively about marketing as a Senior Correspondent and Senior Editor for Bloomberg Businessweek over the past 10 years. His work includes cover stories on McDonald's and 3M. Michael, who is based in Chicago, also led the publication's innovation and design coverage in print and online. He posts regularly on businessweek.com's Next blog, and you can follow him on Twitter at Mr_Innovation.

Before moving to BusinessWeek in 2000, Michael was a Business Editor for the Chicago Tribune, responsible for its Sunday Business section. Prior to that, he was the newspaper's Chief Economics Correspondent in Washington from 1990 to 1995. His most-recent projects at Bloomberg Businessweek were the 2010 Most Innovative Companies package and a feature on how the recession has humbled the world's star architects.