The last 38 years of history at Southwest Airlines has been pretty simple. Offer outstanding service with extremely low fares and make a profit. Many of the events of the last 24 months have made this approach more challenging. Soaring energy costs have started a quest for new sources of revenue within our system. The result is changes to our traditional approach and the rise of new opportunities.

Mr. Krone has spent 17 years in various roles at Southwest Airlines. Kevin is responsible for Southwest's marketing strategies covering all sales and promotions; special event marketing; multicultural activities; travel agent and other partnership relationships; all field sales offices; advertising; Southwest's award-winning frequent flyer program called Rapid Rewards, online marketing, and distribution of Southwest's products. Previously, Kevin had responsibility for local marketing, business development, as well as leadership over the developmental efforts on Southwest's website, southwest.com